THE PROBLEM

Standout swag for a product launch

Make had a product launch coming up and wanted swag that would stand out, not the usual branded giveaways people forget. A launch is a moment to make an impression, so the swag had to be memorable, on-brand, and something people would actually keep.

THE SOLUTION

Custom plushies that bring the brand to life

PerkUp created a custom plushie for Make: a full-color, 6-inch plush of the brand's character, produced in a run of 300. A plushie is a more interesting swag choice than a standard tee or bottle. It has personality, it lands as a gift rather than a giveaway, and it earns a spot on a desk where the brand stays in view long after the launch.

PerkUp handled the design and production and shipped the full run to Make's base in Prague, so the team had launch-ready swag in hand without running a custom plush project on their own.

THE RESULT

300 custom plushies for the launch

Make launched Maia, its AI co-worker for building automations, in mid-July. PerkUp produced 300 Maia plushies for the launch, each one round and purple with embroidered white eyes, a woven tag, and a detachable keychain loop.

An AI agent doesn’t have a shape, so the plushie gave it one. For a product that lives inside a scenario builder, that’s a rare thing to hand someone.