Most company swag stores stop at the basics. A tee, a hoodie, a cap, a bottle, maybe something seasonal. Perplexity, on the other hand, goes way further.
Perplexity, the AI search company behind the Comet browser, runs a swag store called Perplexity Supply with around 70 swag items. With this number of products, the company’s swag store feels closer to a small clothing label than a typical company swag store, with named collections, published fabric weights, framed art prints, and even a kids’ line.
That said, if you want to know more about Perplexity’s swag store, what’s in it, and what ideas you can borrow from it for your own swag program, then you’ve come to the right place!
What’s inside Perplexity Supply?
As we briefly mentioned above, Perplexity runs its own swag store, Perplexity Supply, which launched at the end of October 2024 after the company teased it on X the day before. The store runs on Shopify, but everything inside comes from Perplexity’s own creative team. There are roughly 70 swag items live as of this writing, which puts it well past the usual company-store setup.
The bigger difference is how the swag items are organized inside Perplexity’s swag store: the company builds named collections around swag items it has launched, teams inside the company, as well as phrases it wants people to associate with the brand. The swag store’s about page sums the whole thing up in one line: quality goods made for curious minds.
That said, here are the swag items and the collections that you’ll see inside Perplexity Supply.
Swag items and categories
Apparel
Apparel takes up most of the store, but Perplexity puts more thought into it than changing the logo between swag.
The Where Knowledge Begins sweatshirt, for instance, uses embroidery on the front and a larger ladder graphic across the back. Internet of Things, on the other hand, takes a completely different route with a collage of emojis and data visualizations. Both use 420GSM cotton, while the tees come in lighter at 300GSM. The Curious Chore Jacket goes even further. It uses cotton twill, a corduroy contrast collar, light padding, copper hardware, woven CURIOUS labels, and an interior chest pocket. You have to look for the branding, which is probably why it feels more like a jacket someone chose than company swag someone received.
There’s a kids' collection too, with versions of some of the same ideas. That opens up matching parent-and-kid swag items without creating a completely separate visual direction.
Caps
Perplexity has six adult caps, and each gets its own design rather than five colorways of the same logo. The Chip Cap uses a small embroidered smiling processor. Know It All puts the phrase across the front in a loose script that barely looks like tech-company branding at all. Two more cap designs are in the kids’ line.
Drinkware
The Perplexity drinkware gets interesting in the details. For example, the PPLX Café Mug Set puts the Perplexity logo on the base, so you only see it when you tip the mug. The Comet mugs stack. The water bottle comes in six colors, including Light Mode and Dark Mode. The Comet bottle is a KINTO collaboration made from more than 50% certified recycled copolyester.
Desk items and stickers
This swag category includes an organic cotton tote, sticker packs, and a three-pack of notepads with blank, grid, and memo pages. The standout is the PPLX x Ugmonk Heirloom Mousepad. Ugmonk is a Pennsylvania design studio known for full-grain leather desk goods, and it produced the mousepad from a continuous sheet of leather for Perplexity.
Art prints
More than swag, Perplexity also offers eleven art designs, and each comes in two versions: an unframed poster or the same piece framed through Framebridge. And if we’re being honest, titles like Chase Your Curiosity, Human Nature, and Knowledge Has a Beginning feel much closer to campaign art than a branded office poster. There’s also a free version of the same idea! PPLX Digital Wallpapers includes 39 original artworks, with 23 made for mobile and 16 for desktop.
That’s where the collections become important. The same artwork ideas keep moving across apparel, accessories, packaging, prints, and digital media without everything looking identical.
Collection
Curious shows up on a tee, hoodie, chore jacket, framed print, and even the shipping mailer. It works because it describes the person wearing it, not the company that made it. You won’t need to work at Perplexity to wear a shirt that says Curious. That gives the branding a much wider life than a company name across the chest.
Named after the browser Perplexity released worldwide in October 2025, the Comet collection includes a hoodie with reflective 3M artwork, long-sleeve graph tees, a starchart tee, a cap, stacking mugs, a bottle, and stickers. Perplexity gave the Comet browser its own visual world, which then made the release feel bigger internally and gave people more than one way to buy into it.
This collection’s theme is more playful. For instance, the hoodie in the collection has Know It All embroidered on the front with a Galaxy Brain graphic on the back. The same idea carries into a cap, tote, and art print. It also takes a phrase that could easily sound negative and turns it into something playful enough to wear.
The collection for kids (also called A Little Curious) includes a BookPal tee, Know It All hoodie, Internet of Things sweatshirt, PPLX Pals zip hoodie in yellow and blue, and two caps. Most of the designs have an adult version too, so parents can buy matching swag without Perplexity having to create a completely separate design language for kids. It’s a small detail, but it makes the collection feel much more intentional.
Perplexity’s Ugmonk collection is the only one in the store built around another brand. It includes three leather desk items made with Ugmonk, a small Pennsylvania studio that has been making desk goods since 2008: an Heirloom Mousepad cut from a continuous sheet of leather, a discbound journal, and a refill pack. The collaboration makes sense because Ugmonk already has a reputation for well-designed desk accessories, which fit naturally with Perplexity’s audience. Instead of sourcing a generic mousepad or notebook and adding a logo, Perplexity worked with a brand people already associate with that category.
Overall, the takeaway here is variety. Perplexity doesn’t force every collection into the same tone just because they’re all in the same store. Some are loud, some are technical, and some barely need words at all.
How does Perplexity Supply work?
The swag items that Perplexity Supply has get most of the attention, yes, but a few decisions underneath the company swag store make the whole thing work. None of them depends on having 70 products, either. And that’s exactly why a much smaller company store could copy the same playbook. Here’s what you should know:
Put free global shipping front and center
Perplexity offers free standard shipping to more than 100 countries with no minimum order, and it tells you that in the banner at the top of every page. That matters for a store with a global audience. Someone in Manila can order a tee without thinking about international shipping, while someone in Berlin sees prices in euros. The currency selector covers roughly 130 markets, so the swag store already feels local before anyone reaches checkout.
Tell people what they’re buying
Perplexity publishes fabric weight instead of stopping at color and sizing. The sweatshirts come in at 420GSM. Signature tees use 300GSM cotton. The BookPal tee is 230GSM. Those numbers give shoppers something concrete to judge quality by, especially online, where they can’t touch the fabric.
Use the same creative more than once
Perplexity has eleven art designs, and each comes as either an unframed poster or a framed version through Framebridge. That gives one piece of artwork two very different price points without creating another design from scratch. Someone who wants a $30 poster can buy one, while another one who wants the finished version for their wall can spend more.
It’s a useful idea beyond prints, too! After all, good campaign artwork can move onto apparel, packaging, stickers, digital backgrounds, and event materials without every swag item needing its own concept.
Give people something for free
The digital wallpaper pack includes 39 Perplexity artworks and costs nothing. There’s no production, inventory, or shipping attached. Someone downloads it, and the same creative design that lives on a sweatshirt or poster can now be on their phone or laptop every day. For a company already paying to produce original artwork, that’s an easy way to get more use from it.
Make the returns policy part of the brand
Perplexity doesn’t accept standard returns, and it explains why on its product pages. The company points to the extra packaging and shipping that come with sending swag items back and forth. The useful part here isn’t the no-return policy itself, but rather the explanation. Instead of burying the rule in a footer, Perplexity explains why it made the decision and ties it back to how the store operates.
Build a Swag Store Like Perplexity’s with PerkUp
Perplexity Supply is built for people who want to buy the swag themselves. And while that’s great, if you are the one handling an internal swag program, then you’ll realize too late that the harder part of running a swag campaign is getting the right swag to the right person wherever they may be. That’s where a reliable swag management platform like PerkUp comes in.
With PerkUp, you have a broad swag catalog that you can go through, where you can take a look at brands like Nike, Stanley, YETI, and The North Face, so you’re not limited to generic blanks when you want better apparel, drinkware, bags, or tech. From there, you can then build the swag collections around who’s receiving them or who you’re selling the swag items to. For this, you can utilize a PerkUp swag store to show different swag to different teams or regions. For example, your Mexico team can have one collection, marketing can have another, and new hires can get their own. You decide who sees what.
In the same swag store, you can also mix On Demand swag, which starts at one unit, with bulk swag you’ve already produced and stored. Of course, this isn’t just for swag stores, as you can combine bulk and On Demand swag for any of your other swag campaigns. And in the cases where physical swag isn’t the correct route, PerkUp also has gift cards.
Beyond those three, PerkUp also offers swag kits and event swag. Swag kits are produced in bulk, warehoused, and sent when your new hire starts. Event swag can be used when you have conferences or tradeshows and want to show off your branding on such occasions.
In addition to the swag store and swag flexibility, PerkUp also delivers through local distribution from warehouses and suppliers in the US, Canada, Mexico, the UK, Europe, India, China, Hong Kong, Australia, and Dubai. That warehouse and supplier network supports delivery to 100+ countries, so each order goes out as a local delivery from the warehouse closest to your recipient instead of crossing a border. If your swag is produced centrally, PerkUp bulk ships it into each region, with PerkUp or its partners acting as the importer of record. When something does need to cross a border on its own, PerkUp prepays the duties wherever possible, too!
And you don’t have to stop at what’s already in the catalog. If the swag item you want doesn’t exist yet, custom sourcing can take it from an idea to something made specifically for your team. PerkUp’s in-house designers can build the artwork, packaging, and decoration with you.
Once the program is running, you or your HR team doesn’t have to remember every send either. PerkUp connects with 200+ integrations, so work anniversaries and birthdays can trigger automatic swag sends based on your employee data.
Companies that trusted PerkUp with their swag store
ChowNow swag store launch
Like Perplexity, ChowNow gave its employees a real store experience instead of assigning everyone the same swag. The store mixed On Demand and bulk swag, then employees got PerkUp Dollars to spend however they wanted. They could pick their own item, size, and color, which gets much closer to the way someone shops at Perplexity Supply than a standard company swag send.
Euna swag store launch
Euna used its swag store as the Employee Appreciation Day gift itself. More than 650 employees logged in and chose their own swag on launch day. That same choice is part of what makes Perplexity Supply work publicly. Instead of deciding what everyone should want, you build a good collection and let people choose from it.
What Perplexity Gets Right
Perplexity gives each swag collection a reason to exist in its swag store. Curious starts with one word and carries it across apparel, art, and packaging. Comet turns a browser launch into its own swag collection. Sonar gives developers something tied directly to the part of Perplexity they use.
That’s the part worth borrowing. And you don’t even need 70 swag items to do it! Start with one or two ideas people inside your company already recognize, choose swag they’ll actually want, and build from there.
Want to see what that could look like for your team? Have a chat with us and see how your store, swag, and fulfillment can work together in just one place.
Frequently Asked Questions
Can employees choose their own swag instead of getting assigned items?
Yes. A PerkUp swag store can work as item-based or monetary. With an item-based store, employees choose from the swag you’ve approved, and prices stay hidden. With a monetary store, each person gets a set budget and can spend it across the collection. The second setup gives people more room to decide whether they want one higher-value item or a few smaller ones.
Can we manage more than one brand or logo on the same platform?
Definitely! With PerkUp, you can manage multiple brands, business units, or acquired companies from one account while keeping their branding separate. That means each group can have its own logos, swag, and collections without your team running a completely separate system for each one.
Can you source swag that isn’t in the catalog?
Of course! Thanks to PerkUp’s custom sourcing feature, you can ask for specialty swag and fully custom ideas that aren’t already in the catalog. That’s the route if you want a custom plushie, a specialty desk item, unusual packaging, or something made specifically for a client, an executive group, or a launch.
How does international swag shipping compare with domestic shipping?
It depends on where your swag inventory starts. If your swag is already in your recipient’s region, the final shipment stays domestic and avoids most of the customs work. That’s why PerkUp fulfills international orders through local distribution. When your swag is produced centrally, PerkUp bulk ships it into each region, with PerkUp or its partners acting as the importer of record, and each package then goes out as a local delivery from the warehouse closest to your recipient. For any package that crosses a border on its own, PerkUp prepays the duties wherever possible and reimburses you in full when it can’t.
